The evocative tribal objects above were recently seen in a show of emerging artists at Crystal Bridges Museum of American Art in Bentonville, Arkansas. Each is the size of a human being. If you look at the photo to the right, you will see what those forms are made from. Pill bottles. A comment on the pharmaceutical industry? Recycling? Big Pharma in Africa? What matters is that we see an everyday object differently. In designing new products, getting out of our preconceptions is the first step.
The gifted artist and humanitarian Vanessa German creates the powerful shamanic figures below, as protectors for the children in her inner city community in Pittsburgh, and commentary on the African-American Experience. The everyday objects you see to the right are the artist materials she uses. How might I apply her thinking to my own company's products?
Did you know that the black and white ceramic tiles shown lower right are all exactly the same size and exactly square? Where others take a linear approach to making new products, our thinking is slightly off kilter. Or is it?